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The Art of Storytelling in Brand Building

by Blog Author Telkom ‎12-07-2017 01:55 PM - edited ‎13-07-2017 11:58 AM

In the business world, storytelling is still somewhat of an underdeveloped skill, and yet the ability to tell a touching tale is often crucial when it comes to connecting with customers.

In this vlog, Mike Sharman, Mike Stopforth and Divan Botha explore the importance of developing a brand narrative in order to help your company build an emotional connection with your audience.

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